Early-stage startups investment tricks by Obediah Ayton? The nature of the Middle East family office induces secrecy (many don’t even have a website), which makes it nearly impossible to blast off unsolicited pitches. So it really does come down to networking. But in the end, being able to break through and figure out a way to connect with the right family office can act as a natural selection process and indicate the hallmark of a good entrepreneur and good deal. Another great place to start is identifying other entrepreneurs who have been successful in your specific space and may currently have a family office or more formal startup investment program. Most often, your ideas will resonate with these folks first and best. There’s no doubt that the slowdown in venture investment is impacting companies across industries, COVID being the main driver. But entrepreneurs who open their eyes to non-traditional sources of capital and are willing to put in the legwork to identify them may find an enduring friend in the family.
VentureRock – Impact Venture Builder and ecosystem of entrepreneurs, investors and startup experts, is launching a $300M Fund-of-Funds in Abu Dhabi to support and grow the market-leaders that will shape the world of tomorrow. Dubai, United Arab Emirates Apr 22, 2021 (Issuewire.com) – From this new Fund-of-Funds, VentureRock will invest in early-stage startups that leverage technology, science, and innovation to build sustainable, impact-driven solutions and unlock new-age business models for Retail, Real-Estate, Logistics, FinTech, and Agriculture. This will be done through Venturerock’s Special Purpose Investment Company (SPIC) structure, which implements the legal and operational processes needed to safeguard the ventures’ success. Director of Business Development at The Private Investment Group Obediah Ayton said “I am excited to see Venturerock showing the way venture capital funds are now being deployed post covid here in the UAE. The portfolio companies within Venturerock are some of the most exciting and innovative we have seen and I have no doubt they will be a welcome asset to both the public and private sector in the Middle East.”
Meet Obediah Ayton and some of his thoughts? Obediah Ayton is a trust manager at Ayton Family Office Trust and a consultant at Tennor Holding B.V., an expert in family office business, AI driven accounting services, finance and accounting. Obediah Ayton on what happens when a Family Office takes the VC model: Why Raise Money from Family Offices: The long-term nature of their capital. Family offices have private capital to be preserved across generations, unlike venture capital firms which have contractually short term horizons. Strong alignment of the founder with the entrepreneur. Owing to the entrepreneurial DNA of the founders of most family offices, younger, more inexperienced entrepreneurs stand to benefit tremendously from the insights and connections of the family. This functions much like a successful venture capital fund but without the ego and aggressive nature to perform substantial returns.
Many of these Family offices may prove to have much higher and longer-term vested interest in the businesses they invest in compared to an institutional investor. In many cases, based on the experience of the principals behind the family office, they will seek to take a more hands-on involvement in the businesses they fund, acting as mentors and not merely benefactors.
Obediah Ayton on how to raise money from family offices: Biggest advice: – To let the Family Office understand that you’re interests are aligned with theirs. That you’re in this for the long term, not just a few transactions. Even if they’re great deals. Intelligence is a commodity. Integrity is not. To do: Listen. Add value at all times. Ask about their goals and objectives. Be authentic. Ask about what they are currently looking for. Do what you say you’re going to do. “Trusting is hard. Knowing whom to trust, even harder.”
Right now is a great time to build close relationships with Family Offices for future capital raises! Have a Value Add: The hardest part of the relationship is maintaining it. After the relationship is started, the hard work arrives. You must demonstrate that you will provide clear value to the family office. The same principle must apply to your outreach and relationships. Demonstrate to the family office why your firm is the right one to be in contact with. What can you offer that no one else can — Is it a strong track record? Exceptional due diligence skills? Experience and insight within a relevant industry? Whatever the skill, emphasizing the trait is a critical component of securing the connection.
Obediah Ayton on the new definition of a billionaire is not the net worth but in achieving change in a billion lives: Global Family Office Trends. This year, Families continue to focus on impact and sustainable investment, while also embracing globalization and a rise in the remote workforce. Impact and sustainable investment. Rising levels of socioeconomic inequality and concern regarding climate change are issues garnering global debate and interest. 65% of family offices will play an integral role in economic inequality alleviation.