Tayyab Shaikh‘s great advices for small business leaders ? By implementing local SEO strategies, you’ll have your local website show up in SERPs and enjoy several benefits including increased traffic, and improved online visibility and brand authority. But then you will get another question, Why Local search is important? 4 out of 5 consumers use local search to find what they look for; 50% of people who did a local search went to a physical store within a day.
Are affordable SEO services important? Tayyab Shaikh thinks yes, and here is why : This is why we decided to enter the market at a fair and affordable price for the small business. With over 16 years of digital marketing experience, we have the knowledge and experience the larger firms have, but we don’t have their overhead. Consequently, we use the same tools they do. However, and more importantly, our heart is in helping small businesses succeed, so we created our affordable search engine optimization solution. As a small business owner your priority should be sales, more importantly – profitable sales. Any business owner and marketing firm (regardless of size) should understand the 3 essential components for ANY business: Lead Generation, Lead Conversion, client Fulfillment.
Tayyab Shaikh about SEO for small business: It used to be that people found local businesses through the printed Yellow Pages directory (to our surprise, they still exist, lol). But in the 21st century, online directories have become the ubiquitous norm. We’ve all used Yelp to find good eats, and there are hundreds more online directories these days. These directories are termed “citations” in the SEO world and are said to account for >10% of local ranking factors. So you definitely want to be listed in as many of these as possible, and more importantly, to be accurately listed in each citation.
No matter what size your business is, SEO is crucial for all types of online businesses. It is intended to keep the search results fair- the higher you rank in results pages, the more traffic your website generates. Apart from this, SEO is also accountable for improving user experience. Hopefully, the tips mentioned above will help you improve your SEO to a great extent.
Tayyab Shaikh about marketing for small business: New content – whether it’s one page or an entire topic cluster – gives you a fresh chance to get everything right. When you’re creating a new page, put considerable thought into page titles, page content headers, subheads, image file names, etc. Favor long-tail keyword phrases, which typically have three or more words and give you an opportunity to connect with searcher intent. You’ll increase the odds of achieving content marketing goals like website traffic, branding, leads, and sales. In November 2020, Ahrefs shared fascinating long-tail findings from 1.9 billion search queries: What Are Long-tail Keywords? How to Find and Use Them. A chart from an Ahrefs study showing heathy search volume for long-tail phrases of three or more words. See even more details at Tayyab Shaikh.