Meet Leonard Ross and some of his real estate development opinions? Leonard Ross NZ is your chance to profit from his knowledge. Here you’ll get Leonard’s unique point of view of industry. What’s a trend versus what’s an enduring trait. What to look for in a property, and what to avoid at all costs. Leonard will be constantly updating this blog to keep pace with a runaway market. So, keep coming back for regular updates. But for now, sit back, strap yourself in, and enjoy the ride.
The main reason why many developers opt for traditional loans from banks is the low interest rates. In the current economic scenario, all the major banks are more than willing to back property developers. The area where your business operates also has a part to play in how easily you can get a bank loan. Lenders are more favourable to developers in regions where there is short supply and more demand for property. If the developer has a good amount of presales secured and all the paperwork is in place, banks will offer the capital required. Banks are sometimes reluctant to give out large loans when the country’s economy has taken a hit. This is mainly because developers require large deposits. There are also likely to be fewer buyers in the market when the country is going through a recession. Also, developers find it increasingly difficult to sell projects based on plans, as buyers want to see the finished product before taking the plunge.
Leonard Ross NZ financial and real estate operations recommendations: Showcase The Space By Throwing An Event! Whether you’re selling a residential or commercial property, a well-executed event can get the right people interested in your brand. If you are trying to sell a commercial property, think about the kind of business that would be ideal for the space. Throw an event that caters specifically to such business owners and people who can give you the right referrals. Such events are typically much more successful at getting the attention of potential buyers than random gatherings. People in the same line of work are also likely to have much more in common, making your event a success. Of course, this only makes sense if the property has adequate room to throw such an event. The last thing you want is too many people jostling about in a small space. In such cases, a traditional open house may be a better way to showcase the building. Make sure that the people attending the event know that you’re sponsoring it and that the space is available for sale. During the event, mention what your company does, taking care to highlight the unique aspects of the property and its location. Leonard Ross is an established property developer in Auckland, New Zealand.
The growing importance of social media cannot be underestimated. These platforms have become an integral part of many of our lives, and no marketing strategy is complete without a social media plan. Social media marketing is constantly evolving and marketers need to keep pace with the changing trends. Since it is a relatively new concept, this form of promotion is embraced more by some developers than others who prefer to stick to tried and tested options. Social media marketing works particularly well at showcasing the visual appeal of a property. Contrary to popular belief, it is not meant solely to connect with a younger audience. If done right, it can be used to create conversations around your brand and engage your target group.