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When it comes to brainstorming your logo, don’t be afraid of thinking out of the box and being a bit different. See how logos like the ones for Crypto Caveman and Sweet Trip cleverly combine ideas that you wouldn’t necessarily associate with each other—like cryptocurrencies and cavemen or a honey bee and a pin on a map? These original logo choices help them express character and stand out from the crowd. Think like your audience: Make a list of words that describe your brand and how you want it to be perceived. Think like a person in your target demographic and always remember what would be important to them. Get everyone involved: A one-person-brainstorm is fine, but only diversity will make the magic happen. Bring in people from every department or even friends and business partners. The more perspectives, the better. Find more information on intro maker. As customers get to know your business they will begin to trust you.In order to build trust you must give customers a reason to test you out. The branding must be spot on as the first customers will determine how many more (or less) you will receive. Exceptional customer service, experience with the product/services and positive online communication on social networks will keep them coming back for more. Branding can reach so many people in so many outlets. It reaches people offline, online, mobile and niche markets. It reaches the many products and services you currently sell and plan to sell in the future.
Using blank space in your logo design is also helpful when it comes to brochure design, poster design, t-shirt printing, and plenty of other marketing collateral. Your logo is easier to integrate seamlessly into different designs and formats. Shapes are a really great way to make your logo stand out. For this logo for a law firm, we put the firm’s name inside boxes to achieve a professional look. This also helps with cross platform branding, as a “boxed in” logo works well digitally, as well on letterhead, presentations, and merchandise such as pens or lanyards.
After you’ve chosen a brand name you are happy with, which meets all of the requirements that a brand name should have (see ‘What’s in a brand name?’) it’s time to create a logo. A logo is a group of letters and or symbols used in a consistent and unique way to identify a company, product or service. Slightly ahead of the brand name, the logo is the most prominent and stable element of marketing, and should be designed carefully to fully reflect the branding of your product or service. For this post, lets assume you are a small business, with no design capabilities and are contracting out the logo design to a designer or crowdsourcing your logo. Even though the designer may being doing all of the work, understanding the 5 key aspects of logo design will help you choose the logo that will help you develop a durable brand identity for your company, product or service.
Every few years or so, some new fads come along in logo design. I personally love to study design trends and you might even find me suggesting jumping onto a few bandwagons to keep up with the times, but with logos, I just hate it when a bunch of designers use the same idea over and over. Should you know about the latest logo design trends and understand what’s good and bad about them? Absolutely. Should you follow them to the letter? Absolutely not. The basic archetype above is being used again and again in logo design right now and it’s getting old fast. Why not use a design that you actually thought up yourself rather than ripping off what everyone else is doing? We have an entire article dedicated to showcasing logo design clichés, be sure to check it out to make sure you’re not guilty of uninspired logo design. Read extra information at https://www.intromaker.net/.