Best creative marketing tricks by Sequoia Slentz

Who is Sequoia Slentz and some of his event planning research? When Sequoia Slentz, owner of Cleanbox Entertainment in Laguna Beach, set his sights on the entertainment business nearly a decade ago, he never fathomed that his success would far exceed his goals. The Laguna native, who was once the frontman for local punk band Yer Mom and who initially set out to produce punk albums and merchandise with the establishment of Cleanbox in 2001, is now juggling a reality TV show, concert bookings, music and TV promotions and a clothing line.

Sequoia Slentz

Sequoia Slentz profile in 944 Magazine : Although the world CleanBox inhabits is a far cry from the glossy photo spreads of beautiful people getting their rocks off that fill the mag’s pages, the recognition is still appreciated. Even though we despise the types of people who are into the magazine: the Armani and cologne wearing set, the bitchy, fake-titted chicks who won’t give us the time of day, we are ready and willing to accept all publicity. Plus, Sequoia and I got some free tequila at the photo shoot. Nothing beats a semi-solid excuse to drink hard liquor at noon.

About Sequoia Slentz: Owned and operated CleanBox Entertainment since 2001. Over the past 4 years we have produced major live events nationwide. My company created a television show which was licensed to Howard TV in 2009. We are interested in all ideas. Specialties: Designing, Manufacturing, Merchandise, Producing Live Shows, Creative Marketing on a budget, Event Planning.

Sequoia Slentz creative marketing guides: As the Boy Scouts’ motto says, “Be prepared.” Not only for emergencies, but, “for any old thing.” Live events are just that… they’re live. Anything can happen. The presenter’s wireless microphone could go out. You could lose power which could effect audio, lighting and the live feed. Make sure you have back up microphones and a reliable power source. If you have a lot of lighting, make sure you have a head electrician who can manage the power needs for all the lights so you don’t trip a breaker or blow a circuit. For graphics, it’s common to have a primary and back up computer to run your slides, and always wire the stage. You never know when a presenter will come with their own laptop and have videos they want to run, so having the cabling already set will save time.

Sequoia Slentz on Covid-19 times and the entertainment industry : A music career is a marathon, not a sprint. Understand there are waves of success with dips and plateaus. Figure out a way to push through the dips by reinventing, pivoting, and just keep going. Beyond that, they must value their family, friends, and community. Thank them for being supportive. Always remember who was there to help you out because they will be there for the long run. Understand what worked for you in the past may not work for you in the future. The methods that got you where you are, but they may not take you to where you want to be. Lastly, it is challenging for young musicians who are starting out to have the money to support their physical health. Your physical health can affect your mental health. Exercise, eating right, and meditation help you feel healthy mentally. Making music could be a form of meditation. It is important to surround yourself with supportive people and live healthy because they affect us the most. ”

Killers of Comedy & Sequoia Slentz : We travel around the country with the Killers, meeting super fans everywhere we go. When you hang out with Beetlejuice before a Killers show, you feel like you’re hanging with freak show royalty. Everyone recognizes him and everyone loves him. But, after traveling from SF, and the extremely hectic Artie show, Levy, Yucko, and Shuli were all exhausted. We dragged them down to the party to find what looked like the cast of the Andy Griffith Show, a gang of 30 white collar Republicans and their families, sitting in a generic hotel conference room, with zero knowledge of the forthcoming entertainment.