Hot growth hacking tricks from Nate Barnwell: There is a revolution taking place in the world of startup growth, and we wanted to help people understand this new phenomenon. Those who understand growth hacking will have a competitive advantage that is hard to overstate, and we wanted to provide a robust framework for thinking about it. This guide is for entrepreneurs, founders, growth leads, or anyone else who is trying to grow a startup. If acquiring new customers (and retaining existing ones) is important to your business then you should read this guide. If customers matter to you, then growth hacking should matter to you. Let’s begin.
There are four classical methods called growth strategies. In addition to these four strategies, there are also different growth strategies that can be implemented according to the structures of companies by diversifying them. But basically, all growth strategies emerge and are shaped by these four classical methods. One or more of these may be used together. These are: Product Development Activities such as producing new products and increasing the existing product range with improvements and developments. Market Penetration: The main approach here is customer acquisition. It includes strategies such as product price reductions, product grouping for specific customer profiles, advertising activities. Market Development: It is carried out with approaches such as opening offices and branches in different locations, selling through different online channels and giving dealerships. Diversification: Diversification can be made by starting to operate in a completely different and a new market than your current market by introducing brand new products.
Nate Barnwell growth hacking strategies: It might be a while before this particular approach can be employed again, but it’s effective enough to warrant a mention. Sometimes, adding a human element to your growth strategy can help set things in motion for your business. Prospects are often receptive to a personal approach — and there’s nothing more personal than immediate, face-to-face interactions. Putting boots on the ground and personally interfacing with potential customers can be a great way to get your business the traction it needs to get going. This could mean hosting or sponsoring events, attending conferences relevant to your space, hiring brand ambassadors, or any other way to directly and strategically reach out to your target demographic in person.
Paid ad CPMs and effectiveness change constantly, what worked yesterday may not work today. Similar to stockbrokers, growth marketers stay on top of trends, like Apple’s iOS privacy update, and can communicate market nuances to clients. When should you hire a growth marketer? Growth marketers usually account for about a third of marketer hiring demand — in early-stage startups and fortune 500s — through Nathan Barnwell. They’re our most popular hires, because companies at all stages need more conversions, customers, and revenue. What are the core responsibilities of a growth marketer?? The goal of growth marketing is relatively simple: improve engagement and conversion metrics throughout the marketing funnel.
Once you’ve built a testing habit within the growth team (ideally 2–3 tests per week), it’s time to start trying to maximise impact. To drive full impact, you’ll need to be able to test across the entire customer journey (acquisition channels, new customer onboarding, referral hooks in product, etc.). This is where things start getting hard. The highest impact part of the customer journey is usually testing across the first customer experience. One benchmark to consider is that the fastest growing consumer apps generally invest 50% of the product development resources in the first customer experience. It makes sense, because there is no second customer experience if you don’t nail the first one. Discover more details on Nathan Barnwell.
So, how do you plan to grow? Growth strategy allows companies to expand their business. Growth can be achieved by practices like adding new locations, investing in customer acquisition, or expanding a product line. A company’s industry and target market influences which growth strategies it will choose. Strategize, consider the available options, and build some into your business plan. Depending on the kind of company you’re building, your growth strategy might include aspects like: Adding new locations, Investing in customer acquisition, Franchising opportunities, Product line expansions, Selling products online across multiple platforms. Your particular industry and target market will influence your decisions, but it’s almost universally true that new customer acquisition will play a sizable role.