How to get backlinks from authority sites? You probably already include keywords in your articles. But guest blogging can significantly improve your SEO because you’re on multiple platforms. Your content is featured on sites that have already made a name for themselves in the industry. Visitors are more likely to click on the SERP link because they recognize the platform-a platform that’s known for its accurate articles and unbiased views. Backlinks also bring more traffic to your site and allow readers to build a connection with your brand. For instance, visit related articles you’ve written in the past or opt-in for your mailing list.
Google My Business: Having a well-optimized and verified Google My Business (GMB) profile is very important as it is considered to be the topmost factor for ranking in map results. Update and secure your GMB profile so that you have your own online identity, and the chances for your business to appear in Google’s local search is more. Make sure to be as specific as possible when adding information to your GMB profile.
It’s been 13 years since Google suggested it tracks more than 200 ranking signals. Whether the total is 200 or 10,000 today, every indicator can’t matter as much as all the rest. [If you want to comb through the nitty-gritty, check out Brian Dean’s comprehensive set at Backlinko: Google’s 200 Ranking Factors: The Complete List (2019).] Here are some examples of minor ranking variables worth your attention as you build content and measure metrics. Have you ever gone all in and optimized a page of content and moved on without ever looking back? Regretfully, I have. It’s foolish – to an extent. You can’t review everything, but you should have a mindset that values data like rankings and natural search engine traffic and conversions. When you review the data, look for opportunities to take another stab at existing content by making a few changes. Add a compelling graphic with some key facts to hold the visitor’s attention. I’m convinced that engagement is a ranking factor worth some of your time. Revisit a page content header and tweak it to land some more top 10 keyword rankings. Discover extra information on what is a backlink and why is it important for seo.
Email marketing is one of the most popular types of digital marketing. To put it shortly, it’s the use of email for promoting one’s products or services. If you go a little deeper, email marketing might also refer to building relationships with your customers. Ideally, emails you send out to your clients should not only speak at them but also encourage meaningful interaction with your brand. Notice how the guys from Buffer start a meaningful conversation by asking their readers’ opinion in their emails. There are many things that contribute to the success of your email marketing strategy, from the content you create to the time you send your emails. One thing is certain, though: email marketing is far from being dead and should definitely be part of your overall digital marketing.
“Content affects everything in SEO,” Crowe said. “From your site structure and internal linking strategy to the types of links you build.” To succeed in 2020, you will have to write something that is relevant and valuable, said Tony Wright, CEO, WrightIMC. “This means that SEOs need to learn how to write or hire people who know how to write,” Wright said. “Google’s editorial discretion isn’t perfect yet – there will still be content that ranks that shouldn’t. But the day is coming when the best content will win.” Make it your goal to have the best content on the web for your topic, or at least an important subset of your topic, said Eric Enge, General Manager, Perficient Digital. By doing so, you will be future-Google-proofing your business.
The sales funnel has always been a challenge for content marketers. By distributing content through popular blogs, you are immediately building your target audience’s familiarity with your brand. Thus, you are shortening the sales cycle for your products and services. Think of it this way: rather than waiting for potential leads to come to your site, you can introduce your brand’s value propositions in your guest posts. You just need to be smart when picking or pitching topic ideas for your guest posts. See additional details at here.