Top quality law firm marketing with MarketingLawyers? Content marketing is a type of digital marketing that focuses on creating and distributing content for a target audience. The content aims at being valuable, relevant, and (ideally) consistent. Its ultimate goal is to drive a profitable customer action. The crucial part here is “valuable” and “relevant”. This is what tells content marketing apart from traditional spammy advertising. The target audience should want to seek the content out and consume it. In the broader sense, content marketing is part of every other digital marketing activity, be it social media marketing, SEO, or email marketing. Quality content should be the core of every other marketing activity you pursue. Some examples of content marketing include: blog posts, videos, podcasts, infographics, white papers, case studies, ebooks.
Provide relevant details about your video material: write a text that represents your content. In those 5000 characters, try to objectively describe your video. Visitors may not always read what you wrote. The first advantage is that search engines will better understand the subject of your video. Insert links to your social media accounts. A popular method is to insert a link to the Facebook page. You can urge visitors to like it. Under these conditions, you increase your Facebook page. In conclusion, make the most of those 5000 characters, choose a reasonable and appropriate title. The title is the essence of any page on Google. In fact, the first thing that attracts clicks is the title. Here are tips for building a strong title: include the keyword chosen at the beginning of the title. Make sure your title has a length between 55 and 67 characters.
The correct information for each practice area should be placed on the appropriate webpage with sub-content for associated services. The first page you land on should be clear and concise without overwhelming the reader and putting them off. Blogs and FAQ pages should have in-depth content but these should be broken down with sub headings to make them more reader friendly. By correctly showcasing all the information you ensure that it’s as easy as possible for potential clients to find what they want, digest the info’ and get in touch with your firm. Read additional information on here.
HTTPS makes the pages on your site more secure by encrypting information sent between the visitor and server. It’s been a Google ranking factor since 2014. You can tell if your site is already using HTTPS by checking the loading bar in your browser. If there’s a lock icon before the URL, then you’re good. If not, you need to install an SSL certificate. Lots of web hosts offer these in their packages. If yours doesn’t, you can pick one up for free from LetsEncrypt. The good news is that switching to HTTPS is a one-time job. Once installed, every page on your site should be secure—including those you publish in the future.
I know I just mentioned there are no strings attached to your guest blog posts. However, a secondary benefit is promoting your products and services. That’s not the main aim. You should produce content because you want to build a connection with readers and enhance credibility. This naturally leads to a boost in sales. People appreciate the information you provide and get to know you on a more in-depth (professional) level. Thus, they’re more likely to invest in your brand instead of the competitors’. You take the time to interact with them and share unique insights.
Just about everyone is using their phone to browse the internet these days. And if you really want to tap into the massive opportunities of mobile search, then you really do need to prioritize optimizing your web site so that it looks good on a mobile device. If you are into web development of space, then you are probably already familiar with WordPress and similar content management systems, but for those who aren’t, WordPress is a super awesome, feature-rich and extensible CMS that lets you build mobile responsive websites without having you to write a single line of code.
We focus on return on investment. If you don’t know what return you are getting on your spend, how can you work out its value. Work with us to improve your marketing and grow. We understand how law firms and the profession operates. We understand the barriers to marketing, business development and growth and importantly how to overcome them. What do we focus on? Advice to grow the amount of leads your firm receives and how to convert them into new clients. Find even more info on here.