Planning website content and content marketing guides? SEO, or Search Engine Optimization, is the process of getting quality traffic from free, or organic, search results on the search engines (like Google and Bing). It’s important that the traffic you drive to your website is relevant to your industry. If you manage to attract a high volume of visitors searching for Macintosh computers while what you actually do is selling raincoats, the traffic will do you no good. SEO is one of the most important types of digital marketing. By optimizing your content for search engines, you can increase a steady stream of relevant traffic that will only grow over time. Without search engine optimization, people simply won’t be able to find you on the Internet. Some optimization techniques include: researching relevant keywords and including them into your website copy, optimizing your website titles, description and loading speed, building relevant backlinks.
GMB works by connecting you with people in your area. When searchers go looking for a service your business can provide, your listing will be active in both search and maps. Ensuring your information is up to date is crucial to the success of your GMB listing. If users receive incorrect or contradicting information, this will decrease the trustworthiness of your site. A tool offered by GMB that is constantly overlooked, is Google posts. Your GMB account allows your business to provide recent and relevant content to your listing to users searching your business. Google posts provide an opportunity to publish relevant and fresh content with insightful information to the local area.
The better you understand who your audience is, the better you(or whoever writes your content) can reach them. Become familiar with the buyer persona and buyer journey if you plan to do all content by yourself. You can understand where your audience is coming from but if you don’t understand where they are in the buyer journey your content will be hit or miss. Customers go through three stages before making a purchase- first awareness, then consideration, and finally a decision. To read more about the buyer journey we suggest this article from Hubspot. Read extra details at Website content creation service.
Some guest blogging eLearning industry sites also share posts on their social media pages. Thereby maximizing your social media exposure. Readers who may not regularly check the website are more likely to see your content on platforms like Facebook, Twitter, etc. You can also engage with readers in the comments section to answer questions and gather feedback. As well as track engagement to see which posts outperform others. Such as those that earn the most likes or generate the most discussion.
Regardless if you whether you get a link to your site, contributing to other blogs should pique your audience’s interest. If you manage to write a top-quality post, expect traffic to start flowing to your site once it goes live. Traffic is the lifeblood of any online business or blog. Something as simple as a guest post can potentially translate into sales if you do it the right way. Optimize your website’s landing pages, CTAs, and other elements to boost your chances at conversion.
95Visual was established in Los Angeles in 2008. We focus on providing personable, exceptional work with efficiency in mind because your web presence should help your business. Our team has served small businesses local to our establishing area but also focuses on larger clients such as education institutions, unions and enterprise clients to offer this personable service to more industries. Read even more information at 95visual.com.