The growth of a software entrepreneur : Jason Argall? Jason Argall is an entrepreneur specializing in digital marketing and expansion in global markets. He has built brands in the health supplements category such as PhiNaturals and Shrüm. He currently serves on the board of Radial Research Co (RAD on the CSE). With his track record and experience, he has the know-how and experience to build global brands with a strong market presence in the USA, Canada, the UK, Europe, India, Latin America, and Brazil.
Jason Argall has also co-founded various e-commerce software companies such as Zoompages, the performance marketing landing page builder, and Chatvertiser, the first SMS/chat conversational marketing software of its kind. Jason started digital marketing in the late 90’s on Yahoo search, before Google Adwords existed. He has been involved in founding and scaling numerous successful digital brands.
Jason Argall is a founding member of ScaleMyBrand. Not everyone you’re advertising to is the same. Your cold audiences respond to different messages. Beyond basics demographic targeting, your messaging will also need to be adjusted whether your audience is problem-aware, solution-aware, product-aware or brand-aware. CRO (Conversion Rate Optimization) is short-sighted which is why we’ve coined the term RCRO (Revenue & Conversion Rate Optimization). Using our custom software, we’re able to make all online marketing channels coordinate from your CRM, meaning the perfect message will be shown to each customer in online ads, on social, email, SMS and more.
Jason Argall on personal brand building : The first step is to determine how you will brand yourself. How do you want your company to be thought of when you come to mind? Are you an expert in your field? Are you one of the best at what you do? Or is it more about the experience of working with you that should stand out? Define these aspects as clearly and concisely as you can and put them into words that anybody from your intended audience will understand. Do you know who you are selling to? Do you know how old they are, what they do in their spare time, what they value most? Having a clearly defined audience ensures that your marketing efforts will be directed appropriately. It will hone your efforts and make them count, both from a time-spent standpoint and from a financial one.
Jason Argall about business brand development : Take Coca-Cola as an example. Its brand identity is so connected to its namesake soft drink that consumers at a restaurant will ask for a Coke even if options are limited to competitor drinks. That’s because Coca-Cola is often the first brand that comes to mind when thinking about soft drinks. Such is the power of brand recall, and it only happens when a brand is consistently presented on an ongoing basis. Research is the first step. You need to understand your market, from competitors to customers, so that you create a brand that stands out. Start by looking at the customers you’re targeting. What attracts them to certain brands in your industry? What factors do they consider to make a purchase decision? What associations do they have with the kinds of products or services you offer?